INTEGRATING BRANDING AND SALES: HOW TO SEPARATE YOURSELF
FROM THE COMPETITION

An Ohio Growth Summit Presentation

What is your brand? Is it just the logo, a font and a few specific colors on your website and collateral materials? No. It’s also the most valuable weapon in your sales force’s arsenal.

Regardless of the type of product or service you have to offer, the market is saturated with competitors. Your brand is the only advantage you have that no other competitor can leverage. Without it, your products or services fall into the commodity sea where buying decisions are driven by price alone.

Join us and learn how to build and manage an effective brand that is integrated and integral to your sales process.  Justin Bryant of Think Brand Studio discusses brand development and management. You’ll also hear directly from a moderated panel of sales professionals on their most successful sales techniques including how they incorporate their brand into the sales process.

What is an Ohio Growth Summit Presentation?

Annually the Ohio Growth Summit, founded and brought to you by the Ohio SBDC at Columbus State, brings you the most innovative speakers on business growth to provide insight, tactics and resources you can take away and immediately implement to grow your business. Well we know that business innovation must occur daily to compete in today’s competitive marketplace so we’ve added a quarterly Ohio Growth Summit Presentation series to complement the conference and support you and your business needs year round.